• Manage 20+ large- and small-scale recruiting events simultaneously, ranging from hundreds to thousands of participants. Unify with market leaders, designers, and external suppliers to ensure the brand experience is properly embedded and completed within budget.

• Research new market trends in emerging digital and innovative technologies to create memorable experiences. Contribute to strategic planning, provide critique on design layouts, and participate in site visit tours of venues to determine a blueprint on the use of space. These specifics contribute to a successful offer acceptance rate of more than an 80% for new talent joining the firm through recruiting programs and events.

• Initiated creation of a new product portfolio presenting innovative opportunities to improve and grow events. Reduced the amount of time spent on vendor exploration and selection and back and forth communication by more than 50%.

• Coordinate post event analyses with internal and external stakeholders to examine what took place, define if the event achieved its goals and met the expectations of all attendees. Data obtained was used to determine areas of improvement and help develop strategy, logistics and scheduling for future events.

• Strategize with stakeholders and web development team in new page builds and reviewing web pages. Advise and discuss page design, configuration, and functionality.

• Monitor and gather page metrics via Adobe Analytics and Crazy Egg, based on key performance indicators (KPIs), to determine traffic flow and calculate areas of improvement. Based on continued collaboration and analysis, KPIs can increase quarterly between 0.5-2%.

• Directed 25+ high-priority projects, concurrently, working closely with cross function business channels. Conducted risk analysis, anticipated, identified, and mitigated risk factors vital to successful project deployment.

• Produced and maintained firm’s first online gift catalog to be used globally for internal and external branded gift items. Significantly improved communications by organizing and streamlining a process, which resulted in an 80% increase in quality and brand control. Researched and identified gift items, wrote product descriptions, explored, and selected service providers.

• Conducted a case-by-case cost analysis on ways to cap or reduce project costs, negotiating with vendors, resulting in a savings in the range of 15% – 25%.

• Succeeded in implementing the rebranding of marketing materials that led to brand consistency and increased visibility. Once established, knowledge of brand identity increased by at least 70%

• Primary point of contact between marketing and cross-functional business channels in the creation of marketing materials and compliance reports. Coordinated with service providers and provided direction on design resources, budgets, print production and distribution processes.